Our salmon carry passports

Pioneering distribution from farm to fork

Knowing where your food comes from, where it was processed and who exported it is important to you and your customers. That’s why we include details of every stage on our fish passport.

We take the same innovative approach to distributing our salmon as we do to farming it. Our established network of processors and distributors enables us to transport salmon from Norway to more than 100 countries. It’s even possible to get fresh salmon to Japan in just 36 hours.

Delivering quality

Truck illustration

By land

The majority of the salmon distributed to Europe is transported by trailers. The fish is packed in Styrofoam boxes with ice, which ensures it stays cool and fresh. When transporting fish throughout Norway, our distributors make as much use of our rail network as possible.


By air

Salmon is brought to Asian markets mostly through air transport. Our distributors make careful, informed decisions about the airlines they work with. The aim is to deliver you a high-quality product that has traveled the shortest possible distance, ensuring as fresh salmon as possible.


By sea

Our distributors may transport frozen fish by ship. As an increased number of processes – filleting, smoking and portioning – take place within Norway, it will be possible to increase environmental standards in this area. New and more effective ways of transport are constantly being developed, such as boats that can transport the fish directly from fish farms to market – while the fish is processed underway.


Close up of salmon passport brochure

Salmon passport

Every single one of our salmon can be traced back to our cold, clear waters. Here's how.

PDF (5.3MB)