The salmon passport
Number of pieces
Processor serial number
Date of production
Pioneering distribution from farm to fork
Knowing where your food comes from, where it was processed and who exported it is important to you and your customers. That’s why we include details of every stage on our fish passport.
We take the same innovative approach to distributing our salmon as we do to farming it. Our established network of processors and distributors enables us to transport salmon from Norway to more than 100 countries. It’s even possible to get fresh salmon to Japan in just 36 hours.
We use our relationships with distributors to ensure that you receive high quality salmon, every time. Our cold chain is never broken and as a result, our salmon tastes fresh and looks fresh, because it is fresh.
The most common way to pack salmon is in Styrofoam boxes with ice, which ensures the fish stays cool and fresh. However, our distributors are always looking for innovative ways to make the most of every journey. For example, when distributing to France, one company packs day-fresh fish fillets into large vacuum bags. This method doesn’t require ice or boxes, so they can fit more salmon in. When transporting fish throughout Norway, our distributors make the most of our rail network where possible.
Salmon is brought to Asian markets mostly through air transport. Our distributors make careful, informed decisions about the airlines they work with. The aim is to deliver you a high-quality product that has traveled the shortest possible distance, ensuring as fresh salmon as possible.
Our distributors may transport frozen fish by ship. As an increased number of processes – filleting, smoking and portioning – take place within Norway, it will be possible to increase environmental standards in this area. New and more effective ways of transport are constantly being developed, such as boats that can transport the fish directly from fish farms to market – while the fish is processed underway.